News releases are definitely the workhorse of promotion and publicity efforts. properly drafted timed, and followed up on with the media, a release can get the word out on your product or service. Here are a few opportunities that could warrant a release for your business:

1. Talk about your mistakes! Don't be embarrassed, everyone makes them. If you're willing to pass on what you learned, the media may just be interested.

2. Get involved in a charity and announce your business' support.

3. Take a poll of the quirkiest aspects of your clients' behaviours. Ask them about the most unusual uses of your product.

4. Got something particular you can comment on that's hot in pop culture or the news? Put your professional two cents in!.

5. Launching a new product that will change an industry is also a great reason to try your hand at a communiqu