Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?

Never.

Dropping lapsed donors and members from your mailings is rarely cost-effective. Sending them all of your regular mailings is not cost-effective either, of course, and I