If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

First, learn how to think objectively. Being objective is something that many entrepreneurs and small business owners find hard to do, but it is necessary if you want to be successful. While you may never be totally objective, and you certainly don