How to Profit From Fear and Greed

reed and fear may be just a couple of the more unsightly
blemishes on the underbelly of the human psyche. But they're
also two of the greatest all time motivators ever invented.
If you want your copy to sell, you need to understand how to
put these powerful emotions to work for you in your written
copy.

Greed and fear (and a whole bunch of their emotional first
cousins) reside inside of everyone. They well to the surface
at different times and for different reasons in each of us.
When they do, it's as if they grabbed us by our lapels and
shook us to get our attention.

And getting your prospects' full attention is a must if you
want them to reach for their wallets.

Here's an example of how this works.

Imagine you're walking all alone through a graveyard at
night. The full moon disappears behind a cloud as a distant
clock tower ominously strikes midnight. Suddenly you hear
what sounds like a large stone slab scraping against stone.
Your eyes must be playing tricks on you in the gloom,
because just ahead, the door to that crypt seems to be
opening all by itself