Gold is forever. It is beautiful, useful, and never wears out. It has been prized over all else, as a store of value that will survive the travails of life and the ravages of time. Every individual, although he may not need the gold, is a potential gold buyer. The yellow metal is being added as wealth, and passed from generation to generation as an object of family treasure. Moreover, gold jewellery is deeply connected with the culture, traditions and religions of India. Traditionally, Indian households see gold jewellery as an investment in their wealth and for their daughters it