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A significant portion of my professional career has been devoted to behavior analysis and modification. Initially, my success rate was not as high as it currently is because I failed to take into account the underlying temperaments of the subjects and clients. This realization has improved my effectiveness in public educations, corrections counseling and private counseling to an enormous, even immeasurable degree. Although, it is impossible to put the entirety of these findings here, I have managed to distill a few of the major tenets. Most behavior is learned. Whether by design, or by chance, an exhibited behavior has yielded a desirable result at some time.

Consider your arrival home from the market. You are greeted by your cat, which comes to investigate your recent purchases. While you set about opening the can of tuna for the kitty, she entwines herself about your ankles and in the process bumps her head three times against the cabinet. Coincidentally, at this exact moment you place the food in her dish.