If you have an ad with several pages of bullet points, and want to make those bullets easier to follow and less mundane to look at -- as well as get people who'd normally skim over them to perk up and pay attention -- then here's a fast, simple and extremely effective way of doing it that works like crazy.
Let's say you have three, four even five pages (or more) of really good bullet points so compelling and powerful, you dare not edit out even one of them. And you're looking for ways to bring in some much needed "eye-relief" -- as well as make the pages easier and more "inviting" to read.
Now, let's pretend one of your bullets says:
- How to let copywriters who get paid hundreds of thousands of dollars per year do all the dirty work for you!
All you need to do is strategically space this bullet (and any others with especially dramatic promises) about 10 or 15 bullets apart and do one of three things with it.
The first thing you can do is turn the last six or seven words of it into a dramatic sub-headline. Like this:
- How to let copywriters who get paid hundreds of thousands of dollars per year...
Do All The Dirty Work For You!
The idea here being to take an already dramatic sentence -- that may otherwise have just been lost in a sea of bullets to anyone not reading it all the way through -- and drag it into the spotlight.
Another thing you can do is expand on the idea in the bullet underneath it, before going to the next one. Like this:
- How to let copywriters who get paid hundreds of thousands of dollars per year do all the dirty work for you!
This may sound almost unbelievable but it's absolutely true. Believe it or not, there is a way to get a monthly "report" of all the best, most cutting edge copywriting techniques working right now...sent right to your home on a regular basis...and for under $100.
And guess what? This ebook is the ONLY place in the entire world where you can read about it.
And finally, you can do both -- turn the end of the bullet into a dramatic subheadline AND expand on it afterwards. Like this:
- How to let copywriters who get paid hundreds of thousands of dollars per year...
Do All The Dirty Work For You! This may sound almost unbelievable but it's absolutely true. Believe it or not, there is a way to get a monthly "report" of all the best, most cutting edge copywriting techniques working right now...sent right to your home on a regular basis...and for under $100.
And guess what? This ebook is the ONLY place in the entire world where you can read about it.
Bottom line: No matter which one of these techniques you use...you'll be breaking up the "sameness" of the bullets. Taking ideas, phrases and selling points that may easily have been skipped over by speeding eyes...and bringing them to the front. Forcing even the skimmers and skippers to notice some or your selling points -- and keeping the overall readership level higher.
Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.