Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. But even so what about all the other issues and what about those areas after a couple of years have gone by and help is still needed there?

Some say that these Corporations, Companies and Wealthy Elite always give to be in the spotlight or for public relations. The same people complain about NGOs and Governments, which do the same thing. Are YOU one who complains about these things? Because I must tell you I see a different side to this issue;

In my life I used my company to help people and used the excuse of Public Relations to allow me to do that. I ran a franchising company and there is no way I could justify the expenses to our team without some benefit to them. The benefit was community goodwill, enhanced brand name or a