The Growing Trend of Comparing Shopping on Your Mobile Phone

We live in a world where we can do just about anything from a computer; chat with people in other countries, trade stocks, visit exotic locations that would never be seen otherwise; rent DVDs, and of course engage in the growing trend of comparison shopping. The Internet is gaining in popularity at an exponential rate and as adoption for broadband increases, so does the opportunity for consumers to compare prices for products and services as they look for the best deals on the web. Based on a recent ComScore study, 55 percent of Internet users now have broadband access at home; and are more likely to engage in online comparison shopping. Even better is that the majority of US consumers also have a mobile phone; and combined, takes comparison shopping to the next level.

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