There is no denying the fact that Affiliate Marketing is very popular right now. The main reason for its popularity is simple: it benefits both the merchant (the supplier of the product or service) and the marketer (the person promoting the product or service) in many ways. Presented below are two short lists of several benefits enjoyed by both merchant & marketer, respectively.

Benefits for the Merchant:

1. Instead of a sales force of one or two people, by using Affiliate Marketing a merchant can have a sales force of thousands or more. Their products will be seen by hundreds of thousands of visitors instead of only those that they alone would be able to promote their product to.

2. The merchant does not have to worry about hiring, firing and all the other tedious tasks that come along with having employees in a business. Software programs can run the affiliate program and do much of the mundane work.

3. Affiliate Marketing allows the merchant to get exposure for his product without incurring a huge expense. Many affiliate programs pay the marketer a percentage of the products sale price. Utilizing this type of program, the merchant wouldn