Strategic Copywriting: So Much More than Text Optimization

So Much More than Text Optimization

Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of "strategic copywriting" and in doing so, show you why it's so much more than optimizing text for search engines to read it. This is our definition:

Strategic Copywriting is the skill of designing words to create an experience that motivates a customer to take a desired action and enables him to achieve his desired purpose. A little clunky, but there it is. Now, for what this means