Ok, you realize that print Yellow Page advertising is STILL a very powerful way to reach your local prospects. You've also learned that you can't rely on the publishers' overworked Yellow Page ad designers. Those poor souls have to crank out 20 or so Yellow Page ads a day! How much time can they spend on your Yellow Page ad design? More importantly, how much could they possibly know about your business other than its category? YOU must take charge! Prospects don