Management Skills

Management, and particularly sales management, operates on and obtains its results from the staff that are managed. This clearly puts emphasis on the behavioural skills required to promote good human relations and helpful attitudes. These skills are developed mainly from:-

- An interest in individual needs and points of view

- Readiness to direct time and thought to analysing attitudes

- A sense of justice or fair dealing

- Respect for the personality of others

To enable the staff that are managed to develop their abilities profitably for themselves and their company good human relations alone are not enough. The manager has to define tasks, set proper objectives, and maintain firm control. The basic skills required to do these things are: