In order to generate online sales, your business must increase Web traffic and - more importantly - drive targeted visitors to your site. A highly successful method of doing so is targeted pop advertising, also referred to as targeted pop under ads.

With the right Internet marketing and advertising company as your partner, targeted pop advertising is a very cost effective method that allows you to increase Web traffic and send targeted visitors to your website. In essence, this form of marketing allows thousands of people to actually see and visit your website at the same time they are looking for your type of products and services. This is because the visitors have been targeted according to the topic or topics that you select. For example, if you are promoting a home business opportunity, Internet users looking for home business opportunities will see your pop under ads. Likewise, if you have a shopping site, or are promoting medical or legal services, visitors who are specifically interested in those areas will be exposed to your pop under ad.

In order to get the most bang from your marketing buck, choose an Internet marketing and advertising company that:

1. Has established affiliate relationships with popular high-traffic websites. The owners of these sites will have coded their Web pages so that a full-page pop under ad window will open when someone visits their site. This relationship will ensure that your website is displayed to thousands of potential customers or clients.

2. Has time delay technology that ensure that you will not be charged for your pop under ad until it has been on display for at least 20 seconds. Some disreputable companies will count ads that have already been closed by the user before being fully loaded or read, thereby decreasing your return on investment.

3. Has technology that overrides or gets around pop up ad blockers.

4. Offers advertising packages that only count unique visitors in a 24-hour period toward your allotted pop under ad block.

5. Carefully places pop under advertising so as not to overload website and annoy visitors; rather the pop under ads will have maximum appeal.

6. Offers a good value, by guaranteeing a certain number of pop under ads for a low price. You should look for a company that offers pop under ads for less than two cents apiece.

7. Provides you with a unique Web address to view the actual Web visitors who respond to your pop under ads and track your progress.

Research has demonstrated that pop under ads are often more effective than email campaigns. This targeted pop advertising approach works because only those visitors who are interested in your particular category are exposed to your pop under ads.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Targeted Pop Advertising or Majon's Computer Software directory