Emails have gotten a lot of attention over the past several years and have been credited as being an effective, low cost way of reaching new customers. Unfortunately, the growth of spam emails has effectively crowded out legitimate sales pitches. That is why a mass mailing campaign through the post office is still an effective and fairly inexpensive way to help you generate mortgage leads. Here are a few tips to keep in mind as you put together your direct mail campaign:

1. Mail on a regular schedule
The key to mailing for mortgage leads is consistency