If you want to multiply the sales of your ads and sales letters...then listen to this:

The very best ads and letters connect with their readers on more than just a surface level.

By that I mean, yes, they tickle their senses and stoke their desire to buy but they also do something else:

They get in sync with what their readers are thinking and feeling about.

They tap into their emotions and make people think the person who sent the letter is "one of them." Someone who feels and understands what