In the global economy, boundaries cease to exist between the countries for selling goods and services. Facing an indefinite number of competitors with unknown or greater strengths is a constant hurdle in order to hold even a small share in the existing markets. With the advent of the Internet and e-commerce, revolutionary changes are brought into the information management and systems. This necessitates reengineering of the operational/value chain of various commercial trading activities.

Web site promotion is an emerging concept that has been redefining the promotional methods practiced by enterprises great and small. There are frequent shifts in customer loyalty from one brand to another and shortened life cycles of products due to technological advancements. It becomes essential for an entrepreneur to reach out to the maximum prospective customers within a short time, to get new business, and adapt quickly to a rapidly changing marketplace. The one and only solution is to promote one