If you'd like to make more money from your marketing promotions simply by changing one simple little detail in your ad copy, then check this out:

One of the best books on business I've ever seen is called "How To Outfox The Foxes." It's not a "copywriting" book by any means, but the author makes an incredible observation any copywriter can use to increase their profits -- no matter what you sell.

What is this observation?

Simply this: He noticed it was cheaper and better to hire a good lawyer from a low cost-of-living area instead of a mediocre lawyer from a high cost-of-living area.

The example he used was how someone could hire the world famous trial lawyer Gerry Spence, who lives in Jackson Hole, Wyoming for less than an up-and-coming lawyer with much less experience in New York, simply due to the cost of living differences.

So what does this have to do with copywriting?

Well, I'm not talking about gouging anyone or playing pricing games, but if you take a look at what your competition is charging in a certain area, and if it happens to be more than what you're charging, why not raise your prices in your copy to reflect what the market is already willing to pay?

Doing so won't hurt your response (especially if it's lower than what everyone else is charging) and you'll be able to bring in more profit just by changing the price and leaving the rest of your copy untouched.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.