Logos are symbols that represent a company, a product or a brand. Logos are a unique way of pictorially representing what can be said in a few words or a sentence. They can range from a simple symbol, like a dot, to a complicated maze of colors and patterns. The basic idea of a logo is to etch a lasting impression on the mind, since colors and patterns are retained much longer than names or other words. Logos are thus absolutely essential for branding.

Every business organization has a logo. The main purpose is to attract attention, and to leave an impression. For instance, the