Making a profit is the primary goal in any business enterprise. The same holds true for Internet businesses for sale. Profit is the excess of income over expense. Profit is an objective indicator of productivity, and a solid basis for growth, expansion and survival. Profit enables a businessman to realize his other objectives too.

Not all enterprises are interested in making profits. For example, hospitals, schools, charitable institutions and government agencies are not basically concerned with the acquisition of profits. The non-profit enterprises customarily rely on gifts, endowments, receipts from money-raising projects, and subsidies. In profit-making enterprises, profit should not be the end in itself. Profit should be the beginning--acting as seed money for more products, more plants, more dividends and more opportunities.

Growth is another primary objective of Internet businesses for sale. A business should grow in all directions over a period of time. An enterprise which remains stagnant for a long period is presumed to suffer from an organic defect. The strategies adopted to achieve growth are adding more products/markets, diversifying into new areas, increasing market share, expanding markets or cutting down costs and increasing productivity.

Providing quality products and services is yet another objective of Internet businesses for sale. Those who insisted on and persisted in quality survived competition and stayed ahead of others on the market. Persistent quality earns brand loyalty, a vital ingredient of success. There are other business people who believe in quick money. Quick money comes through short cuts. These are the people who give us leaky taps and adulterated goods. Such enterprises will not survive for long.

To earn market leadership is yet another objective of Internet businesses for sale. To earn a niche for oneself in the market, innovation is the key factor. Innovation may be in the product itself, its advertising, distribution, or any other aspect of the business.

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