Benefits of Business Podcasting

Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.

Podcasting is simply the act of making radio-quality audio programs available for download through an RSS feed to a computer, MP3 player or other portable media device. Listeners need only subscribe to a podcast once; afterwards, new content is automatically delivered to them as soon as it becomes available. With computers and portable media devices being everywhere, podcasting is a powerful tool for businesses to extend their brand, improve