According to some authoritative sources on hoodia, the current price of hoodia gordonii is $39.55 (US dollars) per ounce. So how can companies sell cheap hoodia? One belief is that they are not selling genuine hoodia gordonii. Another is that they are mixing it with inexpensive ingredients.

Advertisements of cheap hoodia gordonii products abound. E-bay sellers like to use this tag line, not to say that there is necessarily anything wrong with the products being sold on e-bay. Individuals could have bought large quantities and received volume discounts in order to turn them around for a lower than normal price and still make a few bucks. The hoodia in stores is not cheap. Even the hoodia herb mixtures that are commonly sold at Wal-greens and other retail establishments are not cheap. They may appear to cost less than the better known products like Desert Burn and Hoodia XR, but take a close look at the ingredients before you buy. The hoodia in stores is often something like