Passion

Entrepreneurship is about being truly and fully passionate about a product or service. It doesn't matter what your passion is, whether it's chocolate, IT, cleaning houses, dust balls, cats, video, matchmaking or information. If you have a genuine and heart felt passion that is half the battle in starting and seeing through a business. Go for it! Start now!

Perseverance

Without perseverance an entrepreneur will undoubtedly fail. I believe perseverance is the single most important trait an entrepreneur can possess. And if he/she lacks perseverance then they need someone to inspire / support them. Perseverance includes believing in yourself and rising above the financial challenges, competition, time constraints and dozens of other challenges. Without the support of my wife (who is a successful entrepreneur with two businesses) I would have possibly folded up my business. Since I am now seeing results, that would have been a colossal mistake.

Always Understand The Competition

Bill Gates has stated that the most important contribution to his success is understanding the competition. If you don