If your internet marketing message is not working, you have forgotten to keep it simple.

Coming from a background as someone with five degrees, with years of academic papers behind me, this has not been easy to do.

In undergraduate school, I had to write historical documents, using primary sources involving Elizabethan English. My history professors loved my accurate reporting and interpretation of complex historical events.

Then in graduate school, I had to write reports on the complex issues of psychology. It