If you are a mortgage broker or loan officer and you are actively buying mortgage leads, or you are considering buying mortgage leads, here are a few tips on how to get your customers attention.

Most lead companies will sell their leads up to five times, so you can pretty much count on competition from other loan officers.

When calling your prospect for the first time, be sure you are armed with the knowledge of some products you believe would benefit your prospect based on the info you received on the lead.

If a customer tells you they are no longer interested, most likely it is because they are working with another loan officer.

So, if you have done your homework, you will be able to say something to the effect of