You can tremendously enhance the success of your self publishing books trade by using email and email marketing techniques.

Many people involved in the self publishing of books never think of email because they associated email marketing to the illegal activities of spammers. The truth is that email marketing that is permission based and legal has proved to be one of the most popular marketing tools used by professional publishers online. One reason why many like using email is probably because it is so similar to the offline mail order marketing which has been used very successfully for years by many one man self publishing companies to market their books.

Email marketing actually has a number of differences when compared to offline mail order marketing but the important thing is that it works.

The best way of using email for self publishing books is to build one's own email opt in lists. The way to do this is by harvesting names of visitors who visit your site or blog which will tend o attract the sort of target market that would be interested in the kind of books that you will be self publishing. There are various techniques that you can use to quickly build up your opt in email list so that it accumulates hundreds and even thousands of email addresses.

A carefully targeted opt in email list is better than money in the bank because using it in you can earn a very high regular income selling something and there should be no reason why that something should not be the books that you are self publishing.

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