May 23, 2006

I'm guessing you're interested in copywriting, but don't consider yourself a copywriter.

If I'm correct, don't go thinking I'm psychic. I simply used my article title (which acts like a headline) to select an audience of non-copywriters interested in copywriting. You can use headlines to select your audience too.

WHY USE HEADLINES TO SELECT YOUR AUDIENCE?

If someone is your audience, you have something they want. So the sooner you communicate to them that "this copy is for you," the sooner they'll dive into your message. From there, if your copy is good, hopefully they'll respond to it (e.g., buy your product, sign up for your service, etc.).

And if someone isn't your audience, well, life's too short to waste it reading something that isn't going to do anything for you. So do your readers a favor