Be An Adwords Superstar

Tracking Your ROI (Return on investment)

This is one crucial stat you will need to know. You need to find out what keyword converts and what does not and sufficient knowledge in this stat will dramatically slash your advertising costs. Now Google offers Analytics which you can link to your adwords account and track your ad performance.

How to Improve ROI?

Improve conversion rates. This can be achieved by, improving quality of traffic, improving ad copy and improving the landing page.

Traffic Quality