Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society

Introduction: Maslow in the Big Apple

Abraham Maslow was born in New York in 1908 to poor, uneducated Russian immigrants. He was the oldest of seven children, and therefore pushed by his parents to succeed in education where they had not. Originally studying to be a lawyer, he found it to be of little interest and eventually shifted over to psychology where he excelled. Maslow went on to receive his PhD in Psychology at the University of Wisconsin, under the tutelage of Harry Harlow, famous for experimentation with rhesus monkeys and attachment behavior. After some time he returned to New York and began studying human sexuality. In addition to this study, during the years of teaching, he had the opportunity to meet many well-respected psychologists which further helped to shape his thoughts on the human needs. The final event which led Maslow to move in the humanistic direction came from the study of the development of the concept of "self-actualization". It was this study that led Maslow to develop his famous Hierarchy of Needs Theory.[1]

Food for thought: What humans really need

Until Maslow began to develop his theories, most studies on human nature focused on biology, achievement or power to explain the forces that drive us.

Maslow postulated that there were five levels of basic needs that every human attempts to attain: Externally-Satisfied Needs (basic needs that every individual must satisfy before they can progress).

1. Physiological - I'm hungry.

2. Safety - I'm scared.

Internally-Satisfied Needs (needs leading to enlightenment and understanding.

3. Social - I'm lonely.

4. Esteem - I can't.

5. Self Actualization - I can!

In the 1970s, Maslow further split this hierarchy up into a total of eight levels:[2]

1) Physiological: hunger, thirst, bodily comforts, etc.;

2) Safety/security: out of danger;

3) Belonging and Love: affiliate with others, be accepted; and

4) Esteem: to achieve, be competent, gain approval and recognition.

5) Cognitive: to know, to understand, and explore; (new)

6) Aesthetic: symmetry, order, and beauty; (new)

7) Self-actualization: to find self-fulfillment and realize one's potential; and

8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. (new) (This concept is relatively new and many authors such as Dr. Stephen covey express similar views.)[3]

Another way to look at the Needs is to break it into "D-Needs" (Deficiency) and "B-Needs" (Being). Maslow believed that the deficiency needs, once satisfied ceased to be a driving force for the individual, and they were then free to move upward to developing themselves.

If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]

In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]

A learning experience

Maslow's Hierarchy of Needs has had a dramatic influence on the field of education. Traditional beliefs regarding educational methodology have shifted to a more humanistic approach, with the focus on meeting the students' basic needs in order to assist them to progress.

The most important goal in education is to learn, followed by developing an understanding of the material to retain it, and apply it in life. In order to do this, the students need to be motivated enough to work hard to achieve this goal. Without motivation to learn it is unlikely that the education will succeed to the extent that it is intended.

In order to maximize this motivational desire, the educators need to attend to the needs of the student. By understanding Maslow's Hierarchy of Needs, teachers can work toward realizing the basic needs that develop the foundation for higher learning, or actualization.

Here is an example of how the school can meet the basic needs of the students:

If the school understands that in order to function at school, students need the basic physiological needs satisfied before they can absorb their studies, they may consider providing lunches if a great deal of the students do not have their own. This would then propel the learners to the next level. By fostering a trusting, safe environment, with a classroom social network, and providing praise in the form of positive reinforcement from the teachers, the students will be able to focus on their learning.[6]

A real example that has come up near the end of the 20th century with respect to this is the problems that have arisen due to the beliefs on "special education". During the 70s and 80s when where the traditional beliefs of segregating children with special needs (physical, intellectual, or emotional) was employed in the school system anomalies arose that called into question these beliefs. It was believed that by placing these students in separate learning atmospheres they would be able to learn at a pace more appropriate to their abilities, receive special attention and eventually progress through the system to receive the same education at the end of the program. As it turns out, this did not happen and the children