Using Herzberg's Dual-Structure Theory to Motivate Clients

Health professionals are constantly in the position to motivate clients to improve their health. There are full workshops on how to help people live healthier and happier lives. Frederick Herzberg developed one of the popular theories of needs-based motivation that managers in the business community use quite often.

In this article, I will explain how Herzberg came to develop his theory, explain how it is different from the other popular theories, and give practical examples of how the theory is put into play.

There are many parallels between Herzberg