In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.

You will need to think about what you write in your advertising and in your print and classified ads. There are many books on copywriting available in libraries and at very low prices on the internet (Amazon.com, Alibris.com, BarnesandNoble.com, etc.).

For your direct mail or mail order business you will need copy for your ads, your web pages, and your direct mail bundle or package.

Here are some hints to help you in your writing, but there may come the time that you don