The concept of dating services is nothing new; it has a history of its own. Dating services have been of different varieties: first, there is the community dating service; second, the video dating service; third, the television dating game; and fourth, the online dating service.

The community dating services make use of newspapers and community newsletters for posting their advertisements. This would require that the clients go to their office to avail themselves of the service. Such ads, being short, give just the basic information about the client. Though such services have the advantage that they ensure the matching of different profiles, their biggest drawback is that they do not reach very far. Their services remain limited to the circulation of the paper. Also, their matchmaking services cannot be considered very helpful because of the inadequate information in the profiles.

An offshoot of the community newsletter media, the video dating service involves users making a short personal video for the purpose of presenting themselves to prospective mates. Along with giving information about themselves, the video covers their expectations about the person they wish to meet. The match seekers produce the video on their own or use the agency