Bright Side To Gas Prices; Americans Start To Read Price Signs
While Americans have traditionally paid little attention to the prices posted at gas stations, regardless of the enormity of the signs, the recent rise in gasoline prices has prompted many to start reading them almost as intently as they check out the numbers printed on their paychecks.
Noticing that customers are paying more attention to prices, and even comparison shopping, gas station operators have begun to accord the signs increased importance. No longer do they tend their cash registers with blithe unconcern, when the fellow just across the street is selling regular for three cents less. Now, they watch the adjustments on each other