As technology becomes ubiquitous, we are still going to need the soft skills, to compete and become a successful business. Development of these skills -- oral and written communications, decision-making, self esteem, overcoming the fear of speaking to groups, call reluctant and teamwork -- will be the differentiation of successful businesses built to last, oppose to those that vanish.

Today, any good breakthrough idea can spread like a wildfire globally, within seconds, in the technology economy. Technology, innovation and marketing, accelerates the speed, but it is the people, their passion and skills that sustain optimal growth and culture for an organization.

Another major aspect, of the technology economy, is that start-ups today are faced with only a short time in which to reach a viable chunk of territory and mind share of the customer. For any hope of permanent leadership position you need to move quickly -- marketing, leadership, teamwork and communications are essential for entry into any market.

In the technology economy, stress of information overload has replaced information scarcity as a new emotional, social, and political problem. The national Mental Health Association reports that 75% to 90% of all visits to physicians are stress-related. "The defining characteristics are absenteeism, diminished productivity, employee turnover, accidents, inattention, inability to concentrate and impulsive behavior."

As technology requires maintenance, so do people. Companies need to be creative and innovative, in the care of their employees, in finding solutions too many new problems -- including isolationism with virtual offices.

Several areas companies will need to focus on are:

• Ongoing training programs that effectively assist your employees to communicate, with congruency and enthusiasm, to your customer, what business you are in and what product you sell.
• A program that encourages and rewards communications from the bottom-up will foster greater advances in creativity, to improve your business and personal achievements.
• Programs that coach your teams in having fun while optimizing their success.
• Health and self-change that enhance your decision-making, increase your concentration, cultivate better communication in personal relationships and reduce stress related illnesses.

About the Author:

Don L. Price - Coaching Minds To Succeed - Professional International Speaker, Author, Sales and Marketing Positive Change Solution Provider: http://www.donlprice.com

Invite Don to speak at your next Convention, Meeting or Retreat. Optimize your Power to Succeed with Strategic Performance Marketing/Sales and Success Coaching, for Reaching Higher Performance in Your Personal and Business Life.

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