With many different credit cards offering alternate perks and benefits, credit card companies have become increasingly creative with their reward and incentive programs. Today, there are credit cards that cater to driving enthusiasts, food connoisseurs, music lovers and holiday makers to name a few specialties. Now, American Express has gone one step further with their IN:LA Card.

Specifically catered for people with good credit, the American Express IN:LA card is just one of the three American Express INSIDE Reward cards. Other cards in this product range include the IN:NY and IN:CHICAGO American Express cards.

The program awards one reward point for every dollar spent on general purchases. Purchases that include newspapers, magazine subscriptions, cable and dial-up ISP subscriptions, cell phone services and even movies and dining are aptly named