When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for you. Here some questions to ponder:

What do their existing clients feel?

Naturally you cannot ask the clients how they feel. But you can make an educated guess based on the following information:

What is the average number of years clients stay with the PR firm?

How much repeat business has it earned from existing clients?

Has the size of its client