The really dumb marketers say that advertising is more of an art than a science. Nothing could be further than the truth. Yet these self-proclaimed marketing gurus, consultants, authors and marketing tape peddlers never stop purporting such utter and complete hokum.

Anyone who studies the human brain and how it really works using the latest technologies realizes that advertising to really make an announcement need to an ever lasting impression in the brain to fuse together neuron connections.

The technology and science of this is well documented and it ain