Some self-proclaimed marketing gurus say that each person in the United States of America is exposed to over 3,000 varying and different messages every day. And if you are driving around the city each sign is competing for your eye-ball.

While you read the newspaper each add also competes for your brains visual imagery capacity. Indeed these stats seem appropriate and realistic, yet your mind often does not allow even a slice of its attention to what you consider junk.

So, when marketing folks talk about over kill in the information age your mind is not necessarily even looking, in fact you would be surprised how much your mind blocks out and it does not matter if it is in a phone book, radio, billboard, side of a bus, newspaper or brochure on a counter top.

When you study how the brain works and why it works the way it does you will begin to understand that it is not just the headlines, which sell or help you achieve a favorable impression. Much has to do with how that headline is placed, colors used, etc. and then and only then does what the headline says even matter.

Some marketing gurus, marketing book writers and self-proclaimed marketing specialists want you to believe you either need to learn how to write better copy or hire them as consultants. The truth is most of these folks are old school straddlers of the fence in a changing paradigm of the new click happy, fast paced world, where human block out junk and their eye-ball and brains move fast.

It might be better to study the aspects of the human mind and visualization of the brain. And thus perhaps we need a few less know-it-all marketing specialists and you need to read a few more MRI white papers from the top Universities on what the brain is scanning for and why. Consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ Article Source: http://EzineArticles.com/?expert=Lance_Winslow