There are now more than 8 billion websites in the world, and users want information as quickly as possible; for that information they use search engines. When a user types a search term or phrase, they are returned the most relevant results to the search query entered. Optimizing Web Pages for search terms is the biggest challenge webmasters face today. Achieving top results can be a very difficult and time consuming process. But now, website owners have the opportunity to pay for targeted traffic using Paid Search Marketing.

Paid Search Marketing is definitively a thriving environment. In the U.S., like all over the world, paid search marketing is growing in a spectacular manner. It had a blistering growth rate last year and the expectations are to have unfathomable growth this year. Why is it so popular; because you can reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering.

When internet users are browsing on search engines, they enter a search term or phrase and are returned the search engine results. They generally find both paid and organic search results depending on the query. Paid results are displayed as Sponsored Links, usually located on the right hand or very top of the results pages. When the internet user clicks on an ad, the advertiser is charged per click, and prices can range from $.05 to $50 and higher depending on the search term.

To obtain the best results, an ad must capture the users attention with relevant ad text to the search term. If someone sells laptops, the ad can contain something like "Compare Laptop Prices", Shopping for laptops in online stores? Compare prices and buy! These targeted customers are searching for products with the keywords that they must find in the ad