If you own a small business there is no doubt you have been approached by advertising salesmen and women peddling ads in their media outlets. And it is amazing to me how many tell us that we should not expect results right away? Why not, that is what we are paying you for you dummy. What in the World are you selling; you show me charts, graphs and supposedly empirical proof of why your medium is where I should spend my money then ask for the check and tell me not to expect results right away? Go die scum!

The truth is that if their venue is truly that great then in fact you should see results right away. Look before I get into an argument with Marketing Consultants who write books and sell seminars and maybe even make kick backs from advertising referrals or before I am condemned by advertising “good looking” sales folks, let me pull rank. I am the founder of a franchise company, which set up units in 23-states, 450 cities and 110 major markets. And we always got noticeable results from our marketing and advertising immediately.

Now this is not to say that the longer you stay in one medium the better it works, that is a known fact, but at what cost? If you do not see immediate noticeable results there had better be a darn good reason or you need to ditch it and do something that does work. I ought to know, as we had royalty reductions and co-op advertising budgets for our franchisees and we did not grow our business by flushing good money after bad down the toilet of no returns. Consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ Article Source: http://EzineArticles.com/?expert=Lance_Winslow