As a small business person do you ever feel that your advertising dollar is being drown out by information overload? The advertising is usually too expensive and anyone who has ever advertised in a newspaper, unless it is a large ad (full page or double truck advertisement) has had a tough time finding their ads as they are often buried in some back section. They think to themselves how much they paid for that ad - ouch!

Indeed often enough a salesman for an advertising agency, media outlet or specialty publication will tell you it is all about impressions and repetition, yet you as a small business person are thinking to yourself; Yah and I