Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to have a long-term plan and be patient. Well interesting advice indeed, but businesses do not have all day and Corporations want results now for their shareholders and bottom line.

They do not have all year, a quarter or even a month or two to increase profits. They want it now, just like a small businessperson wants results for cash flow, salary and to pay for employees, inventory and rent for God