Sales Manager and the Phone Book Prospecting Trick

You know there are still some sales managers out there who instead of insuring proper amounts of qualified leads for their sales force will instead throw a new salesman or woman a darn phone book and say good luck, there is the phone? Oh great the new salesperson thinks.

Now-a-days you cannot call people on Do Not Call Lists, so instead these phone books only work when calling government white page listings or yellow page business sections. Which if you company sells to businesses seems to work okay.

Unfortunately the sales managers who do this make a few mistakes because each salesman ought to know a little something about the industry sector they are calling on first. I can tell having been in business a long time and generally the first listing in each business sector we were in that depending on the listing we would get different sales people from the same darn company calling us.

For instance we do pressure washing and cleaning and are in sections of Automotive, Marine, Aircraft, Trucks, Real Estate, Concrete, etc.. So, the