The first thing a marketing campaign planning team should consider when going into Virgin Territory to expand their business; is cold calling accepted in this industry? If it is then it pays to make large lists of the most potential prospects and which are best for your company.

Then cluster these accounts and consider the servicing or delivering to that area. Many customers all together make a lot of sense and keep your deliveries or service units efficient in routing. It just makes everything so much better to cluster and think like that from the very beginning of a marketing campaign.

If cold calling is acceptable in your industry, then by all means pick up that phone and start dialing and attempt to get a Yes or No from the decision maker. It saves both your company