A business opportunity is a transaction that may involve the sale or lease of services and goods resulting to profitability. There are several business opportunities available for each individual or company.

For a company, a business opportunity is a chance to increase earnings by widening areas of production and services. For example, if a company would like to put up another branch in a certain location, the company would look for possible locations that would be conducive to the business. If it were a fast food chain, the company would likely assess the accessibility of the location to major establishments like malls, offices or schools and the demography in that area. If all these factors coincide with what the company is looking for, then it becomes a business opportunity