Most business owners try their hardest to get media attention. Why? Because getting media attention is a great opportunity to get free promotion to a large group of targeted potential customers without all the cost. It is also an objective presentation of a business and the products a business offers. Businesses that have appeared in the media obtain credibility and are more recognizable. In most situations, media attention is a positive result of a professional public relations campaign. Journalists are often seeking new and interesting stories and so they get something out of it as well.

Your media kit, or press kit, is usually contained within a presentation folder of some kind. It is a professional representation of your company that includes information about your company, photos, previous articles written about you, and marketing materials. If a journalist asks you for more information, you should send out your media kit. It