These days, email addresses are abused. People send unsolicited emails for all sorts of things from some illegal bank transactions to offers of clearly criminal scams. As a result of this huge abuse to the email system; it is now difficult to get legitimate business messages delivered. Internet Service Providers have taken radical actions to put in place strong spam filters. A lot of people now have measures in their email systems where some messages with some selected words or phrases are completely filtered out.

All this means that in the first instance, you must have an authentic way of creating your email list for your online business. The only authentic way to build your list of organic email address for your online business is through visitors signing up on your website, subscribing to your e-zine or e-course or whatever you offer of your website. Any allegations of spamming can get your website shut down or you may face some penalties