Business Management; Mini-Marketing Strategic Planning Exercise for a Mobile Oil Change Business

Business management teams need to consider very carefully whether to open an additional outlet in an outskirts market. Building brand and making money is important and therefore you need to look at all options, possibilities and areas. When they review areas they need to be thinking on many issues; from demographics to seasonality. Small Business owners also need to do the same thing when planning their businesses.

Now then in this case analysis we will be looking at a Mobile Oil Change Business to be operated in Lake Havasu City, AZ. This city is small in total population, but is growing and it is located in the desert between AZ and CA along the Colorado River. Well then should they consider changing the oil in marine craft and boats?

Indeed that makes sense, good idea, yes then I completely agree on the Boat thing, as changing oil in boats makes sense, smart thinking especially if you could get into the lots by the London Bridge there, everyone comes in and parks there. How many oil change stops per day could be done at residences? 10-stops per day is tough, but it can be done. If you have to travel between homes, better make it 5-7 or so. Better to use grouping, get in good with the Motor Home Parks, small fleets and tourist transportation (lots of that) too. Especially if you consider the Casinos in Laughlin, NV up the road.

There is a truck stop in Laughlin also; I bet the Pilot Truck Stop there would allow you to do Truck Oil Changes there on the property if you promised not to spill any. Nice Amenity for what is left of the Independent Truck Driver. Also Laughlin, has lots of new expanded parking structures and auto car washing is available why not oil changes too.

What about competition? Any low-cost oil change facilities there; like the oil change industry devil; Super Wal-Mart. The industry is sure worried about their $12.99 oil change aren