According to John F. Rockart in 1979, there are several success factors which will determine the competitiveness in the market, but 9 critical factors. Each of these success factors principles plays a part in determining whether your business will thrive or struggle or even fail. Whether you plan on starting your own business or you already own a business, you should see how each of these success factors fits into your business plan.

The first of the success factors is money. Obviously, the point of any business is to make money. You need to analyze if your profit margin is appropriate (not too high or too low), what your rate of revenue growth is, and also if you are experiencing an adequate positive cash flow.

The next of the success factors is customer satisfaction. Remember that old adage