If you want an easy and effective way to keep in touch with your target market, consider offering an online newsletter (ezine). Here are three main reasons to implement this as part of your business building strategies.

1. To continuously build your email list.

Offering an online newsletter is one of the most effective ways to build your email list. If you're already offering a Pink Spoon (your freebie offering, like a special report or short audio) to entice people to sign up for your list, consider adding a newsletter as well.

For example, when someone signs up to receive my Pink Spoon, "5 Keys to Wild Abundance in Your Business," they also receive a free subscription to my ezine, Creating Client Abundance